What Sets Us Apart?

Significant responsibility for sustainable human existence lies on the shoulders of business leaders and their capacity to leverage their organisations’ capabilities, scale and resources to make business a force for good. The Economics of Mutuality develops breakthrough business models that help companies reshape their management practices in response to the urgent needs of people and planet, whilst also strengthening their financial performance.


A Unique Synthesis of Business and Academia

The Economics of Mutuality’s key distinctive feature is the decade of deep academic research and practical business application upon which it is built. It has not emerged from an isolated university or a non-governmental organisation without business experience. On the contrary, multinational corporations and world class academic institutions have worked together with determination and humility to develop robust and practical solutions.

The Economics of Mutuality is based upon years of trial and error within a diverse range of contexts. This unique combination of business practice and extensive academic study has yielded a breakthrough management innovation with broad applications across sectors and geographies that go far beyond the typical spheres of sustainability.

To read more about Mars Catalyst’s collaboration with the academic world, click the button below.


Putting Purpose into Practice

Our current economic system is failing to meet the needs of people and planet. Natural resources are increasingly scarce, public trust in global business and economic institutions is low and inequality continues to rise. It requires more than reform — the entire structure must be transformed. We have to move on from the 1970s and design a system fit for the complex challenges of today.

Despite the 2008 financial crisis that shook the pillars of business and society, we unfortunately still live in a world where people and planet are in service of business and business is in service of finance, which ultimately is in service of itself.

In response, many corporations in recent years have developed purposes that go beyond the delivery of financial performance. At the same time, numerous social responsibility initiatives have emerged at the periphery of business, typically with the support of charismatic CEOs. However, ambitious and often unattainable targets have sapped the credibility of these initiatives — and of their business leaders.

The Economics of Mutuality contends that the solution is not simply having purpose, but putting the right purpose into practice. The purpose of business it to solve the problems of people and planet, profitably. The Economics of Mutuality offers a more complete model of value creation that puts finance in service of business purpose and business purpose in service of people and planet. Rediscovering this true order will restore the positive role of business and finance in society.

Today, the odds are resolutely stacked against companies achieving their purposes, but for purpose to be attained, it must become real at all levels of an organisation. Achieving purpose is the essence of modern management and economics. It is the Economics of Mutuality’s objective.



Neither charity nor corporate social responsibility, but rather a way for sustained profitability, Economics of Mutuality argues for making money in a way that remembers the meaning of the marketplace.

Dr. Steven Garber
Principal, The Washington Institute


A Set of Tools and Processes

More than a theory or a set of case studies, the Economics of Mutuality provides companies with the necessary methodology, tools and processes to perform across the people/planet/profit equation and restore society’s trust in business.

The Economics of Mutuality has evolved from a pioneering research project into a robust and scalable methodology composed of new ecosystem-based management practices, performance metrics, accounting methods and modes of profit construction designed to help business leaders and their teams align purpose and practice.

It provides innovative strategies that target investment in people, their communities and the environment as the drivers of both financial and non-financial performance. For more information about the Economics of Mutuality process, click the button below.


Transforming Business for Good

Looking forward, our ambitious goal is to see all businesses and business schools transition from the profit maximisation approach to a more complete value creation model. We are confident that the Economics of Mutuality offers a powerful framework to achieve this transformation.

We believe without doubt that the purpose of business is more than simply delivering shareholder value. The Economics of Mutuality is a new management theory and business model designed to measure, manage and deliver holistic value for people, planet, and profit. It empowers companies to compete not only to be the best in the world, but also to be the best for the world

In the business and financial sectors, performance is synonymous with financial returns. However, companies engage, create, manage, and destroy multiple forms of value: human, social, and natural capital. Why is company performance not also measured according to these non-financial capitals?

Business will only manage what it measures and will only perform when well-managed. Consequently, it needs to measure and manage both financial and non-financial capital in order to perform holistically and compete to be the best for the world.