Siamack joined Catalyst in 2018 to look after global ecosystem mapping projects. His expertise is ethnographic research having pioneered some of the earliest corporate explorations while AT J Walter Thompson in the 1990s.
In 2009 he developed the world's first mobile ethnography platform, EthOS, which is used by clients to understand the everyday lives of their consumers. Using smartphones to complete activities and share in-the-moment events and emotions.
Siamack is UK born and raised to Iranian parents. He studied Industrial Design at the University West of England and has lectured at Universities from Pune in India to Saïd Business School. He is a visiting research fellow at Kings College London, School of Management.